Adbusting with street artist Eyesaw in London, UK



Following his recent participation in the Subvert the city project last month UK based artist Eyesaw is once again working in the street. From what we can recall we last saw something from the artist in person back in 2012 when a number of subvertising artworks were installed on the street - the burger / King one on Hackney Road in London comes to mind.( We know we have a photo of this and will upload it once we find it!)


Returning to London yesterday afternoon we spotted one of EYESAW's bus stop advert subversions on our way home. Dropping our bags off we headed back out with our camera to grab a picture of the new work from the artists. After a quick walk around the neighbourhood we discovered two additional works in this new series from Eyesaw. In all three of the works we founds the corporate logos and brand identities have been cut away from the original bus shelter advertising posters and juxtaposed with Eyesaw’s silhouette figures to produce what he calls 'images of ironic truth'.

Eyesaw_02_HOOKEDBLOG_PHOTO_©2017_MARK_RIGNEY

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Eyesaw_03_HOOKEDBLOG_PHOTO_©2017_MARK_RIGNEY

Using phenomenology, Eyesaw has said he aims "to make the viewer question their surroundings and the world we live in and their role in society. By placing my work in prime advertising space the passer-by is almost fooled into believing my work is an advert selling more shit they don't need. As my work offers no explanation as to what is being sold, the viewer is made to ask their own questions and draw their own conclusions".

Eyesaw_01_HOOKEDBLOG_PHOTO_©2017_MARK_RIGNEY


EYESAW on Instagram — @eyesawart

Related Stories:
Adbusting with Illustre Feccia in London
Advertising Shits In Your Head (Strategies For Resistance) Book Release.

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