We got to hang out with Craftivist Carrie Reichardt the other night and she was telling us about all the work that went into the the Elephant she had worked on for the upcoming Elephant parade in London. She has just sent us over the clip above which shows the making of Phoolan craftivism in action.
"Phoolans co-creators are craftivists Carrie Reichardt aka The Baroness and Nick Reynolds.This short film shows the many artists and activists who came to the Treatment Rooms studios to help in the making of Phoolan.Phoolan will be installed outside Natural History Museum in Cromwell Road on May 3rd.
The Elephant Parade 2010 is billed as the capitals biggest public art event and Reichardt and Reynolds will be teaming up with artists and conservationists to flood London with 275 life-size baby elephants during May, June and July.
Focusing on the plight of endangered Asian elephants, who might cease to exist in the wild by 2050, elephants will be installed at key sites from Buckingham Palace through to the Olympic Stadium grounds. The parade is expected to involve millions of Londoners and elephants will be auctioned at Sothebys to raise over £1 million for key elephant conservation projects across Asia.
All the elephants in the parade started life as blank sculptures and specially chosen artists then set to work decorating them. Phoolan will be the only one in the parade to have a hide and ceremonial coverings made entirely of mosaic tiles from Topps Tiles. Yet her looks are skin deep. The tiled side of Phoolan shows her beauty and the glamorous trappings that adorn elephants at public festivals but her dark side reveals a handcrafted skeleton with bones broken by landmines and human cruelty which, together, tell of the exploitation and neglect which many Asian elephants suffer every day of their lives."