Wednesday, October 28, 2009

JOY OF TOY EXHIBITION

EASTGALLERYon Brick Lane will be hosting the first UK vinyl toy expo from 6th November.

THE JOY OF TOY exhibition is a retrospective of some of the landmark pieces by sub-culture artists and designers who work in the contemporary pop art medium of character and toy design.

The sub-culture of the vinyl toy, sometimes referred to as designer vinyl or art toys, has been steadily growing over the past decade. With companies such as Kidrobot exhibiting in Selfridges and adFunture Workshop exhibiting in the V&A, its unabated growth in popularity is both a niche consumer market and an art movement in itself.

Iconic pieces by artists such as Kaws, Michael Lau, Eric So, Bounty Hunter and James Jarvis will be displayed alongside a collection of prints, drawings and paintings.

Alongside the exhibition there will be a gallery pop-up shop and special artist signings of products. This inaugural UK vinyl toy expo event will take place from 6th November until the 15th November. Launch event is the evening of 6th November from 6PM until 9PM.

East Gallery | 214 Brick Lane | London | E1 6SA

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