Tuesday, January 13, 2009

Objectified Documentary


Above is a peek at the upcoming feature-length independent documentary "Objectified", by Gary Hustwit, the director of "Helvetica".

"Objectified is a documentary about industrial design; it’s about the manufactured objects we surround ourselves with, and the people who make them.On an average day, each of us uses hundreds of objects. (Don’t believe it? Start counting: alarm clock, light switch, faucet, shampoo bottle, toothbrush, razor…) Who makes all these things, and why do they look and feel the way they do? All of these objects are “designed,” but how can good design make them, and our lives, better?"   Gary Hustwit

The trailer features the voices of Jonathan Ive, Andrew Blauvelt, Marc Newson, and Karim Rashid. The song is "I Like Van Halen Because My Sister Says They Are Cool" by El Ten Eleven.

Objectified will premiere at film festivals and events worldwide starting this March, more info here: Objectified

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