Friday, October 05, 2007

Sony Does It Again.

Sony does it again with "Play-Doh". The third TV commercial for Bravia is the most ambitious piece of stop-motion animation ever undertaken. Devised by Fallon and shot over three weeks in New York, the commercial employed 40 animators and used 2.5 tonnes of plasticine. Check the sony website here to see some behind the scenes footage.


eldidit said...

awesome blog...been following it for a bit and you always post amazing stuff.
this is a epic ad but... some of the dirty dealings that almost always seem to go along with good art.